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Having an awareness of priming can both mitigate this cognitive bias’ negative impact and enable us to make use of its helpful effects. For example, the word ‘goat’ will provoke a fast response when it is near the word ‘boat’ because the two words are perceptually similar. Perceptual priming takes place when stimuli have similar forms. Due to pairing, we become more likely to act or think a specific way each time the stimulus appears. This variation of priming occurs when a stimulus and response are paired repeatedly. The early example of the connection between doctor and nurse provides an explanation for this form of priming.
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Semantic priming occurs when we associate words in a logical or linguistic way. Negative priming, on the other hand, slows down information processing in our minds. Positive priming makes us process information faster and reduces the time required for memory retrieval. This form of priming influences our processing speeds. Each one works in a specific way that produces different effects. There are numerous types of priming that can occur. As a result, when we drive and it is raining, the memory of slick roads comes to mind, leading us to slow down and take precaution. For example, the schemas related to rainstorms and slick roads may be linked in our memories. Once related schemas are activated and more accessible, it becomes easier for us to draw related information into memory more quickly, and we can thus respond faster when the need arises. Priming suggests that certain schemas are activated in unison, which in turn leads related or connected units of information to be activated at the same time.
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When these schemas are activated, our memories become easier to access. 2 These schemas can be activated by sights, smells, and sounds. Psychologists have found that units-also referred to as schemas-of information are stored in our long-term memory.